Applebee’s Food Truck Kills Mobile Dining’s Street Cred For Good

It was a little embarrassing for truckdom when Jack in the Box opened its own this March. But at least the JATB tried to mask its corporate origins with a relatively gnarly Lisa Frank-inspired mural painted on its side. That , overall, had the effect of making Jack in the Box seem cooler, without much damaging the overall idea of food trucks.

The same cannot, alas, be said of the new Applebee’s .

The bright green truck first hit streets in Denver last Saturday, according to Denver Westword. It was custom-built for a special food truck event, but there are plans to keep it on the pavement, dispensing chipotle-lime chicken sandwiches and steak fajitas wherever it lands. It was really only a matter of time before this happened, honestly. Applebee’s loves to adopt restaurant trends a few months after everyone else — and food trucks are nothing if not a trend.

Leave a Reply

Your email address will not be published. Required fields are marked *