Do you think the names Budweiser and Budini sound similar? Budweiser thought so; the beer company sent a cease-and-desist letter to Budini, an Argentine wine brand, claiming that Budweiser “owns the trademark for all alcoholic beverages beginning with the letters BUD.”
Vine Connections, the San Francisco-based importer that sells Budini wines, decided to acquiesce to Anheuser-Busch’s demands rather than deal with a legal battle. So it changed the name of the wine.
This isn’t the first “Bud” legal battle. The Czech beer Budvar has also been fighting against Anheuser-Busch’s trademark claims.
Vine Connections will donate they money it would have paid fighting the case to the Dominio del Plata Scholarship Foundation, which provides educational and recreational opportunities to children of winemaking families throughout Argentina.
Budini originally stood for “Built Upon Dreams Of Individuals, Not Institutions.” Now, Bodini stands for “Built On Dreams Of Individuals, Not Institutions.”
Budini makes about 20,800 cases of Malbec and Chardonnay that retail for around $13 each.