IRO has steadily raised its profile stateside having its cool line of enviable streetwear along with a strategic store rollout. And now the brand decided to bring its sartorial sensibility to your younger crowd with its first-ever design for kids.
“As we both equally have children, we always still find it fun to bring an adult style on the kids, ” explained Laurent Bitton, exactly who cofounded and designs the range alongside brother Arik. And since no downtown look is complete minus the requisite leather jacket, they’ve adapted the brand’s biker jacket for your (much) younger set. Reworked—and reimagined—each season for men and women, this latest version brings some the Bitton brothers’ adult universe on the kids’ world, shrinking down your rugged silhouette in soft lambskin buckskin.
“This is our iconic design, and we love the attitude so it gives to the cool girls and guys, ” Laurent said of their decision to pay attention to the unfettered jacket style. IRO has arrive at rely on cool girls as well as guys, and now cool kiddos can rock the signature style, as well. The moto jacket is readily available for all types of tykes, youngsters ages 4 to 14. And for your two designer dads, the jacket is likely just the start of what may become a full children’s line as soon as next year. “As IRO collections have an androgynous style for men and women, I imagine we are going to develop a mix of looks with denim, T-shirts, sweat shirts, shirts, and leather jackets which in turn define the casual IRO glimpse. ”.