Why Developing Female-Targeted Booze Is Dumb

After all the criticism booze companies have gotten for marketing alcohol to women , here’s some hard evidence to prove that the strategy might not work. has discontinued MGD64 Lemonade, a product launched this spring to target female drinkers.

YumSugar found the beverage, a little heavy on the artificial lemonade. It definitely reminds us a bit of Mike’s Hard, a drink a drink no one has actually imbibed after turning 21. “My 18-year-old self would’ve loved this,” explained YumSugar.

To all those large brewing companies out there, did you ever think that maybe some women want that actually tastes like ?

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